November 5, 2024
You are designing an image search engine (that will be powered by AI, of course), akin to Google Images.
On a technical level, that’s a piece of cake. You’re a great machine learning engineer, and this is basic stuff!
But say you live in a world where 90 percent of CEOs are male.
Sort of like this world.
Should you design your search engine so that it accurately mirrors that reality, yielding images of man after man after man when a user types in “CEO”?
Or, since that risks reinforcing gender stereotypes that help keep women out of the C- suite, should you create a search engine that deliberately shows a more balanced mix, even if it’s a mix that does not reflects reality as it is today?
What is the problem here?
Definition: Systematic favoritism or discrimination.
Example: A hiring algorithm consistently rejects women is socially biased.
Definition: Systematic error in estimation.
Example: A weather app that always overestimates the probability of rain is statistically biased.
If there’s a predictable difference between two groups on average, then these two definitions will be at odds.
If you design your search engine to make statistically unbiased predictions about the gender breakdown among CEOs, then it will necessarily be biased in the social sense of the word.
And if you design it not to have its predictions correlate with gender, it will necessarily be biased in the statistical sense.
You are a bank officer charged with approving loans. You use an AI system to help you make decisions. That system is trained to predict who will repay a loan and who will not. The FICO score is a key factor in the system’s predictions.
An algorithm is procedurally fair if the procedure is uses to make decisions is fair.
By this measure, your algorithm is fair. It uses a standard, well-established procedure to make its recommendations (the FICO score) and applies that procedure uniformly to all applicants.
Another conception of fairness, known as distributive fairness, says that an algorithm is fair if it leads to fair outcomes. By this measure, your algorithm is failing, because its recommendations have a disparate impact on one racial group versus another.
Breaches of representational fairness occur when systems reinforce the subordination of some groups along the lines of identity whether because the systems explicitly denigrate a group, stereotype a group, or fail to recognize a group and therefore render it invisible.

Harms of Allocation (resources) Allocation of resources, opportunities, or information in a way that systematically disadvantages certain groups.
Harms of Representation (identity) Representation of individuals or groups in a way that perpetuates stereotypes or biases.